In 2018, Caitlin Covington, a fashion-focused influencer who has over a million followers on Instagram, told Adweek that the Nordstrom Anniversary Sale is the “Super Bowl of blogging.”
“You prepare for it all year,” she said.
But like many other events, this year, the Nordstrom Anniversary Sale will look a bit different: Due to the ongoing coronavirus pandemic, Nordstrom has postponed the sale, without a rescheduled date, and has suspended orders overall, multiple outlets reported.
A representative for Nordstrom did not respond to Adweek’s request for comment.
The sale, which sees the department store discount brand-new fall merchandise for a few weeks at the end of July and into August, has become a major moneymaking event for the influencer industry, particularly in the fashion space.
“I usually do better during the two and a half weeks of the anniversary sale than I do for Black Friday,” said Jessica Camerata, who runs the fashion and lifestyle blog My Style Vita. “I think that speaks mountains of how big it is and how much volume is done during that sale.”