On Monday, Travis Scott ruined my life. That was the day the rapper announced he would be holding a concert in Fortnite, the wildly popular battle royale game, and my editor informed me that I would be covering it. My response was immediate.
“Not going to lie, this is my worst nightmare,” I wrote.
“Yes,” he typed back.
For as long as I can remember, organized camaraderie, loud noises, and any video game that wasn’t catching pocket-sized animals ranked among my worst anxieties. Attending Super Smash Bros. sleepovers as a child? Freelance assignments covering struggle rap shows for a paltry sum? They both had the same color of dread. Travis Scott and Epic Games, the maker of Fortnite, had seemingly conspired to set me up with a combination of the two.
It’s hard to overstate how popular this collaboration — dubbed ‘Astronomical’ — was. According to Alpha Data, which powers the Rolling Stone charts, Travis Scott saw an immediate (and significant) bump in listeners following the announcement. On Monday and Tuesday, Scott streams increased by 26%, with some hits (like “Stagazing”) jumping over 50% ahead of the Fortnite show.
Credit: Rolling Stones